focus.
Why? Because it's so damn important.

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Hi, I'm Steffen. Next to traveling, start-ups are my passion. I’ve started online companies like BrndMe, but also brick and mortar companies like SKY Fitness, one of the fastest growing fitness chains in Norway.

Why do I write about rabbits?

I don't. But when I was a kid, we had two rabbits, and I quickly learned that if you chase two rabbits at once, you catch none. I had to focus at one at a time. I believe focus - doing one thing at a time, is key to making us more successful. More content. More happy. And isn’t that the point?